How to structure a pitch deck that gets the attention of investors


You obviously love your business and you know everything about it so naturally, you pour everything into that pitch deck, but an angel doesnโ€™t want to read paragraphs and paragraphs of text. They want a pitch deck to be skimmable.

Meet Nick Telson, Exited Founder DesignMyNight 2020 , Founder Horseplay Ventures, Angel Investor,ย  host of the top 10 Global Business Podcast – Pitch Deck ๐ŸŽ™๏ธ and one of our very own Home Grown Ambassadors!ย 

Nick Telson

As a top 35 Angel Investor in the UK (according to Stride VC) Nick knows a thing or two about what makes a pitch deck irresistibly โ€˜investableโ€™. We learnt a lot from Nick during his master class for out members which you can watch here but today we thought it would be best to give you Nicks top tips on how to structure your pitch deck.ย 

Make it Skimmable!

โ€œYour pitch deck needs to pique the excitement and the interest of an investor VC or angel so they will then deep dive with you on a phone call or a meeting. The big trap a lot of people fall into is putting everything into a pitch deck.โ€

At Horseplay Ventures, Nick and his team receive around 50 decks per month, to capture his attention, itโ€™s best not to create a deck that is almost 40 pages long.ย 

โ€œI just don’t read them all, you skim a deck, and you’re looking to see, is this an idea, what’s the team like, and that’s all you really need is skimmable…an angel does not want to read paragraphs and paragraphs of text so that’s the first thing to know.โ€

Is your pitch deck 15 – 20 pages long? if you’re over that, it’s probably too long.

Whatโ€™s the problem?

The key to making your pitch deck flow is by following a very simple narrative of a problem.ย 

  • What’s the problem?ย 
  • What’s the solution?
  • What are we solving out there?
  • Why you?
  • Why our investment team?
  • Why now? (Why is this a good time for your business to receive investment?)

It all comes down to four things – Problem – Solution – Why us – Why now

Try to not forget to include your business proposal i.e how are you going to make money.

โ€œYou’ll be surprised to know how much that’s missed out on pitch decks! I personally like to see a forecastโ€

The whoโ€™s who.ย 

You need to include who you are as a founder/s of your business and properly introduce your team. Nick says to be โ€œ..very self aware of the holes you need to plug. I think that’s extremely important when you’re speaking to an investorโ€An example of this could be โ€˜We’re going to need a growth marketing strategist and that’s something we’re going to be hiring after this roundโ€™ or โ€˜I want to hire a CTO because I want to bring our tech in houseโ€™.

Graphics / Presentationย 

First and foremost, take the time to design it nicely.

โ€œIf I see a deck that is just white backgrounds with bullet points, if it looks like GCSE level computer science, I think โ€˜if they don’t have the know-how to make their pitch deck look goodโ€™ that would worry me.โ€

Have you heard of Canva? Itโ€™s a free tool with tonnes of decks or templates already that you can then just adapt to your brand colours, so take the time to make it look good.

โ€œIf your deck doesn’t have that โ€˜pzazzโ€™ I would think, do they have the prowess to make their brand sing as well.โ€

Imagery brings your pitch deck to life, you can use free tools such as Unsplash or Getty or to find images that work for your brand.Without imagery, investors may think your business is bland and boring.

โ€œHonestly, I see so many pitch decks that I open up and it’s just an empty sort of PowerPoint on the slide, I just don’t know if I can be bothered to read this.โ€

Impressing Angels and VCs to get your funding really isnโ€™t rocket science but can become a lengthy process which takes you as the entrepreneur away from your business for a substantial period of time.

We hope this break down has helped you and for even more tips you can watch the hour long masterclass hereย 

ยฉ Home Grown Club

circles circles
circles circles
I sleep there, I eat there, I meet friends there, I have business meetings there, I like it, It's my club! Gregg Wallace
Itโ€™s always a delight to meet, network and entertain amidst the generally relaxed vibes that radiates throughout Home Grown Gladstone Small
Home Grown is immersed with an overflowing energy, unrivalled facilities yet the club has a certain uniqueness. Luke Reed
What a special delight and home from home! I stay here whenever I come to London and their Scale-up events are on the money. John Courtney
We are all crying out for opportunities to bump into other people, to spark ideas off them that make us happier, more fulfilled and more imaginative: Home Grown is a forum for just this creative serendipity. Tas Tasgal
Home Grown is more to me than just my office in London. Itโ€™s a community. Itโ€™s a place to network with other business people. But most of all itโ€™s got that super friendly and positive vibe that you just canโ€™t wait to get there each time. Neil Thompson