Nestled amidst the vibrant pulse of bustling entrepreneurial fervour is London’s premium business community, Home Grown Club. The club’s six-story Georgian building is a place where seasoned entrepreneurs, sophisticated investors and visionary leaders come together to exchange ideas, cultivate new ventures, and navigate the ever-evolving landscape of London’s dynamic business scene.
At the heart of Home Grown’s allure lies its commitment to providing members with an unparalleled experience that transcends traditional luxury. From £5k worth of bespoke business benefits to curated events designed to inspire and inform, every aspect of Home Grown is crafted to elevate the entrepreneurial journey.
Awarded with the Butterfly Mark Positive Luxury Accreditation
What truly sets Home Grown apart is its unwavering dedication to sustainability—a core value ingrained in the fabric of its ethos. The Home House Collection was the first members’ club globally to have received the prestigious Butterfly Mark Positive Luxury accreditation, which is a trust mark awarded to luxury brands who are able to demonstrate clear commitment to sustainable business practices. With the accreditation, Home Grown joins a community of over 170 global luxury businesses delivering the highest standards for sustainability, including Tom Ford Beauty, Harvey Nichols, Dior Couture, Belvedere Vodka, The Macallan, Monica Vinader, Anya Hindmarch and more.
Andrew Richardson (Managing Director at Home House Collection) commented: “Sustainability and social responsibility have always played an important role in everything we do. We recognise the importance of minimising the impact on the environment and are committed to constantly keep improving in all areas towards a more sustainable future for our local community, the wider society, and our planet.”
Additionally, Diana Verde Nieto (Co-Founder of Positive Luxury) remarked that: “Home Grown, as part of the Home House Collection, is the epitome of Positive Luxury not only as a business delivering the highest standards for sustainability, but as a platform and community that supports the growth of scaling founders and businesses with a sustainable focus. As a recipient of the Butterfly Mark, the club is a testament to a trustworthy luxury brand for consumers that adheres to the latest international standards and operates on best practice principles.”
Home Grown Club’s Approach to Responsible Luxury
Delving deeper into Home Grown’s sustainability initiatives unveils a tapestry of thoughtful practices aimed at reducing its environmental footprint while maximising its positive impact on the world. From sourcing locally produced delicacies to minimise food miles and support local artisans, to implementing energy-efficient technologies to reduce carbon emissions, Home Grown ensures that sustainable operations are the backbone of its business.
Home Grown is actively pursuing various initiatives to fulfil its social responsibility. Proudly affiliated with Ecologi, Home Grown sponsors a tree for each new member that joins. Additionally, the club is currently striving to transition to a 100% renewable energy consumption model.
Another example of Home Grown’s commitment to sustainability is its innovative Green Shoots Initiative—a program designed to nurture budding entrepreneurs while championing causes aligned with the UN’s Sustainable Development Goals. Through this, Home Grown not only supports sustainable innovation but also empowers the next generation of leaders to create meaningful change in their communities and beyond.
A Celebration of Sustainability with Key Players
In recognition of this milestone, Home Grown Club hosted an evening of inspiring panel discussions moderated by Diana Verde Nieto (Co-Founder of Positive Luxury). The panels featured prominent figures in the sustainable luxury space, including Jeremy Schwartz (Former CEO of The Body Shop and Pandora), Avent Bezuidenhoudt (CEO of Earth Capital), Greg Gormley (Co-founder of SKOOT Eco) and more.
The conversation focused on the macro effects on increasing sustainability efforts on both consumer and corporate side. The discussion shed light on possible innovations and initiatives driving positive changes in the industry.
Both panels, representing larger sustainable UK companies and smaller FMCG startups, emphasized the need for government intervention to make sustainability more accessible for founders. The event served as a catalyst for meaningful dialogue and collaboration, further solidifying Home Grown’s role as a thought leader in the sustainable luxury space.
Interested in what Home Grown has to offer? Dive into the vibrant and opulent entrepreneurial community of London today at homegrownclub.co.uk
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