As we celebrate International Women’s day this March, our #FemaleFounders campaign kicks off with Farah Naz, biochemist and founder of EX1 Cosmetics.
Originally created for women with Olive Skin tones, EX1 quickly garnered a fan base of major A list celebrities and is seen on everyone from Adele, Britney Spears to Reese Witherspoon and Emma Stone. Farah’s cosmetic brand was the 4th most talked about beauty brand in the UK last year and in 2018 was nominated as “Best New Brand” by British Vogue as well as being named on NBCs Today Show as one of the world’s top 5 most exciting beauty brands.
EX1 Cosmetics is currently the fastest selling new brand in Superdrug and the winner of the Superdrug “Best New Brand” Award in 2019. Farah is a guest presenter on shopping channel QVC where the brand launched with a complete sell out in minutes. Farah was also the Winner of London Asian Businesswoman of the Year in 2019. We have asked Farah for her key advice to new founders.
“Apply more energy to less goals. The law of diminishing returns will always kick in and this can bleed cash and waste time. Focus on one or two well thought out objectives and then pinpoint exactly where you want to go”, Farah Naz.
Stay tuned for more incredible stories and exclusive founder tips, as we shine a light on our inspirational #FemaleFounders throughout March.
A one-stop-shop for entrepreneurs and investors. What really sets Home Grown apart is their members’ events which provide access to valuable insights and support scaling founders on their growth journey.Richard Farleigh, Entrepreneur and Former BBC Dragon's Den
It’s always a delight to meet, network and entertain amidst the generally relaxed vibes that radiates throughout Home GrownGladstone Small
Home Grown is immersed with an overflowing energy, unrivalled facilities yet the club has a certain uniqueness.Luke Reed
What a special delight and home from home! I stay here whenever I come to London and their Scale-up events are on the money.John Courtney
We are all crying out for opportunities to bump into other people, to spark ideas off them that make us happier, more fulfilled and more imaginative: Home Grown is a forum for just this creative serendipity.Tas Tasgal
Home Grown is more to me than just my office in London. It’s a community. It’s a place to network with other business people. But most of all it’s got that super friendly and positive vibe that you just can’t wait to get there each time.Neil Thompson