How to Make Money with Behavioural Science Masterclass

Tuesday, 4th February 2025, 6:30 PM

At Capuchin Behavioural Science, we put cash in our clients’ pockets. We’ve helped them variously improve CPA by 39%, double sales conversions, and increase downloads by 4.5x. Now we’re revealing to you how we do it, in this FREE 30-minute masterclass at Home Grown on February 4th.

How does it work?

We all make irrational decisions, and so do your target audiences. In fact, one study found that only 0.0004% of our thoughts go through conscious pathways. Instead of thinking carefully, your customers and clients subconsciously rely on mental shortcuts. By understanding these, you can change their behaviour.

For example:

• 💰 removing currency signs from your pricing can increase spend levels by 8%;
• 😡 personality-targeting, such as using bright colours for extroverts and avoiding conformity for disagreeable people, can boost conversion rates by 50%; and
• 🤷‍♀️ ending your request with “…but it’s up to you” can double your acceptances.

Join Patrick Fagan and Dan Thwaites, co-founders at Capuchin Behavioural Science, as they reveal the secrets of what really motivates audiences, along with practical steps you can take in your business.

Whether your business is B2C, B2B or even B2B2C.

The session will start at 6:30pm on February 4th at Home Grown for a short sharp presentation and Q&A.

Limited slots available. RSVP now. 

*Event might include photography and videography, if you are not keen on being filmed or photographed, please let our team know.