Cereal Entrepreneurs: Purpose-Driven Scaling -Aligning Your Why for Sustainable Growth
Wednesday, 5th February 2025, 8.30am- 9:30am
As your business enters the next phase of growth, it’s time to focus on more than just expansion—it’s about building deeper connections, creating stronger impact, and scaling with purpose. Join purpose expert Victor Hijzen and brand strategist Alexandra Lunn for an exclusive workshop designed specifically for founders who are ready to refine their “why” and elevate their brand to the next level.
This session will help you define the purpose that underpins your brand, align it with your core values, and integrate it into your business strategy. You’ll walk away with actionable insights on how to evolve your brand into one that drives sustainable growth while making a lasting, meaningful impact in the world.
What You’ll Gain:
- Purpose-Driven Growth: Learn how to leverage a clear, meaningful purpose to accelerate the next phase of your business’s growth.
- Refining Your Why: Apply Simon Sinek’s Golden Circle framework to clarify and sharpen your brand’s core mission and values.
- Real-Time Workshopping: Engage in collaborative exercises with peers to define and refine your brand’s purpose, turning insights into actionable strategies.
- Authenticity Over Greenwashing: Gain tools to authentically differentiate your brand in a crowded marketplace and avoid common pitfalls of greenwashing.
- Sustainability as a Strategic Advantage: Discover actionable steps for integrating sustainability into your business model, with real-world insights from the Skoot Eco case study.
- Crafting Your Brand Narrative: Participate in hands-on exercises to craft a compelling brand story that aligns with your purpose, vision, and growth goals.
Alexandra Lunn
Alexandra Lunn is an experienced brand strategist specializing in helping established businesses refine their brand narrative and create authentic, impactful connections with their audiences. With a proven track record across diverse industries, she helps companies define their brand’s purpose, enhance storytelling, and develop marketing strategies that drive growth. Alexandra empowers businesses to stand out in competitive markets by aligning their values with customer needs, fostering long-term success and brand loyalty.
Victor Hijzen
Victor Hijzen is a purpose-driven expert focused on helping organizations integrate purpose into their core strategies for sustainable growth and social impact. He works with established businesses to define their “why” and align their values with operations, building authentic connections with stakeholders. Victor’s expertise lies in embedding sustainability and social responsibility into brands, helping businesses scale while driving meaningful change and profitability.
This session will provide you with practical, real-world strategies to scale your business while staying true to the purpose that drives long-term success and impact.
Tickets include Tea/Coffee and Light Pastry snack. RSVP on our Members portal.
*Event might include photography and videography, if you are not keen on being filmed or photographed, please let our team know.