Crafting Your Perfect Pitch

Thursday, 24th August 2024, 6.30pm

Securing investment isn’t always the best option for a startup, but for high-risk tech based businesses who want to scale, it’s often a good way forward.

Together, entrepreneur and investor John Stapleton and graphic designer Alexandra Lunn will:

🔑 Look at key components: executive summary, problem, solution, market, business model, traction, team.
💸 Dive into financials including pessimistic, realistic and optimistic.
💻 Analyse an existing deck; looking at what’s strong and what could use areas of improvement––an interactive crit.
📈 Definition, importance, and budget strategies.
💼 Discuss who the right investor could be for your business and how to approach them.
✏️ Hands-on pitch deck creation. Group feedback and discussion.
🔍 Explore how to target investors.

Alexandra Lunn

Alexandra runs a small team of strategists, copywriters and designers. She has built her business from the ground up and speaks the language of the new business owners she supports. In 2021 she created the brand identity designer for Pink Salt Ventures. She also supports start–ups and scale ups in creating winning pitches so they feel confident presenting to investors.

John Stapleton

John is an investor & Non-Executive Director, providing value-added business growth advice, guidance and mentoring to business owners. John is a business thought leader and delivers keynotes on a range of entrepreneurial, management & motivational leadership topics: www.johnstapleton.eu

In 1987 John co-founded The New Covent Garden Soup Co Ltd pioneering the fresh soup category in the UK – successfully exiting in 1998. John then brought the fresh soup concept to the US – co-founding Glencoe Foods in 1998. In 2005, John co-founded Little Dish, which supplies healthy, natural and convenient meals and snacks to children over one year old – successfully exiting in 2017. 

RSVP at this link.

*Event might include photography and videography, if you are not keen on being filmed or photographed, please let our team know.