Tas is a trainer, author, speaker, brand/comms strategist and lecturer.

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong.

He is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO.

Specialist topics include storytelling, behavioural economics and insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one). He is the author of the award-winning books The Storytelling Book, [which has sold over 30,000 copies globally] The Inspiratorium and in 2020, “InCitations”.