Psychological Profiling in Business with Dan Thwaites & Patrick Fagan

Tuesday, 11th March, 9:00 am

What if understanding your audience’s psychology could make your marketing 39% more effective?

In this 30-minute masterclass, Patrick Fagan and Dan Thwaites of Capuchin Behavioural Science will teach you how to profile your customers, craft tailored nudges, and implement personalised persuasion strategies across your business.

Learn how to influence decisions, boost engagement, and drive revenue by tailoring your approach to different personality types.

This method has already reduced customer acquisition costs by 39% for a top financial brand—now it’s your turn. Join Patrick and Dan for a fast, practical breakdown of applying these insights to B2C, B2B, and B2B2C businesses.

Seats are free but limited – secure yours now in the Members Portal and start turning psychology into profit.

Photography and videography may take place during the event. Please inform our team if you prefer not to be included.