Good Ad x Bad Ad Showdown: The Art & Science of Advertising
Tuesday, 18th February | 6:30 PM
Prepare for an electrifying evening of creative rivalry at Good Ad x Bad Ad Showdown: The Art & Science of Advertising, where the advertising world’s finest minds will debate what makes a campaign truly stand out—and what falls flat. From brilliant strategies to missteps, this event promises sharp insights, heated discussions, and plenty of thought-provoking moments.
Bring your own campaigns to the table, whether you’re proud of them or questioning their impact. This is your chance to engage in a lively, constructive debate on what makes advertising work—and what doesn’t.
Key Takeaways for Members:
- Understand the core elements that differentiate a good campaign from a bad one, and how to apply these insights to your own work.
- Learn how to balance creativity and strategy to craft memorable, high-impact campaigns.
- Gain valuable tips on how to use storytelling, emotion, and behavioural insights to drive consumer engagement.
- Discover how to analyze and critique your own campaigns (and others’) to identify opportunities for improvement and optimization.
- Walk away with actionable strategies to elevate your future advertising efforts and stand out in an increasingly competitive market.
Agenda:
- 6:30 PM – Arrival
- 7:00 PM – Event Begins
- 8:00 PM – Networking
Panelists:
Damon Segal (Moderator)
Co-founder of The Marketing Leadership Hub and Managing Director of Emotio Design Group, Damon brings 30 years of experience in branding, marketing, and leadership. As a seasoned business owner, consultant, author, and speaker, he’s passionate about empowering marketers to achieve their full potential through innovative strategies and creative solutions.
Barnaby Wynter
A brand creation expert with over 457 brands to his name, Barnaby is the author of Become the GO-TO BRAND and the youngest-ever MD of a UK Top 200 advertising agency. His pioneering Brand Bucket® approach has revolutionized marketing for businesses across the globe, from Fortune 500 companies to startups, making him a sought-after global speaker and mentor.
Mark Stringer
Founder and Chairman of PrettyGreen, Mark is an award-winning creative leader specializing in building meaningful brand-audience connections. He is also co-founder of SKOOT Eco, a Top 5% B-Corp company focused on sustainability. Mark’s expertise lies in driving both commercial success and social impact through impactful, results-driven campaigns.
Mickey Wilson
Founder of Firestarter, Mickey brings decades of commercial experience to the branding world. She specializes in creating authentic, disruptive brand identities for purpose-driven businesses. With a deep understanding of psychology, Mickey’s brands ignite change and challenge the status quo, helping her clients lead industries with confidence.
Anthony Tasgal
An expert in storytelling and behavioural economics, Anthony “Tas” Tasgal is a lecturer, author, and former ad strategist. With five books to his name, including the award-winning The Storytelling Book and The Insight Book, Tas’s deep insights into ad strategy and consumer behavior make him a leading voice in understanding the power of narrative in marketing.
Get ready for sparks to fly as we dive deep into the art and science of advertising. Whether you’re looking to elevate your brand or simply understand the strategies behind successful campaigns, this debate is one you won’t want to miss.
Members are welcome to bring one guest. We look forward to seeing you there!
Event might include photography and videography, if you are not keen on being filmed or photographed, please let our team know.
