Unlock the Hidden Psychology of B2B Marketing
Thursday, 19th June | 6:00PM

Business buyers say they make logical decisions, but science tells a different story. The biggest deals are often won (or lost) on emotion, instinct, and how well your message feels.

This exclusive masterclass cuts through the noise to reveal what’s actually driving decision-making in B2B and how to use it to your advantage.

Led by Patrick Fagan and Dan Thwaites, founders of Capuchin Behavioural Science, you’ll discover why subtle cues like pricing anchors and visual framing can dramatically shift outcomes. You’ll learn how to tailor your message to different minds and speak directly to your target audience’s hidden motivations.

If you’ve ever lost a deal and wondered why, this session will show you. If you want to convert more clients without shouting louder, this is for you. And if you’re serious about building a smarter, more persuasive brand, this is the edge you’ve been looking for.

No fluff. No guesswork. Just proven strategies that turn psychology into profit.

Spaces are limited, sign up on our members portal.

 

The event might include photography and videography. If you are not keen on being filmed or photographed, please let our team know.