Meet the Entrepreneurs pitching evening in partnership with Fourth Ventures

Tuesday 1st February 2022


Fourth Ventures are excited to announce a partnership with Home Grown, one of London’s leading private members clubs, that has aims aligned with ours: to help entrepreneurs and investors connect to help facilitate the building of the companies of the future.
As part of this partnership, Fourth Ventures will co-host regular events at Home Grown in London to enable several entrepreneurs that are currently raising capital to showcase their company to interested investors and answer any questions the audience may have. We believe that nothing is better than seeing the founders face-to-face, as so much about a business and its potential is missed from just reading emails and decks.
The first event will take place on Tuesday 1st February. The itinerary for the evening event is shown below:
6.00pm – Welcome drinks
6.30pm – Introductions from Fourth Ventures & Home Grown
6.45pm – 10 minutes pitch per entrepreneur and 10 minutes Q&A
7.45pm – General Q&A and wrap up
8.00pm – End
There will be entrepreneurs from three fast-growing consumer-based companies presenting and answering questions.
The companies pitching include:

FullGreen Series A Round

Gem Misa is the CEO and Co-Founder of FullGreen, the UK’s fastest growing rice brand over the past 2 years (58% growth vs a category growth of 3%), that makes innovative, long-life vegetable-based products without the need for any preservatives. With products such as the popular Riced Cauliflower, which is a healthy, low-carb alternative to traditional rice & grains, FullGreen are now selling their product range in over 9,000 stores in the UK & US, with revenue growing from £3.9m in 2019 to £5.2m in 2021. The market opportunity is significant as the global rice product category alone is worth £300bn. Sales growth to-date has been achieved with minimal marketing spend so now the company has in place production lines in both the UK and US  they are seeking to raise up to £5m to accelerate their growth further to meet consumer demand. There is significant upside to the current plan given the potential to accelerate growth further if they raise to enable more aggressive sales growth in the US and other territories. The minimum investment is £50k and it is applicable for EIS tax relief for UK taxpayers.You can read their pitch deck HERE.



Apex Rides Pre-Series A Round

 Simon Cook is the Co-Founder of Apex Rides, a fast-growing British brand that has created and launched a high-performance indoor smart bike that is targeting the significant indoor bike market (worth c£5bn in the UK alone). The Apex bike seamlessly integrates hardware, software, and content, to create a truly immersive and engaging user experience, selling at a price considerably cheaper than some well-known competitors. The Apex bike has won numerous awards and has been created as the most the most functional, stylish and compact exercise bike on the market. Apex create their own spin classes daily from their studio in London and having launched their app in Apple iOS, have recently launched their App for Android in November 2021 which has the potential to double their addressable market. The Company has traded well over Christmas, generating sales of c£150k a week and are on track to sell 3,000 bikes for the current year. To support their ongoing growth in advance of raising a series A, Apex are now raising up to £1m to ensure maximum revenue growth is achieved over the peak winter season. The minimum investment is £50k and it is applicable for EIS tax relief for UK taxpayers. You can read their pitch deck HERE.


Baked In Series A Round
 Joseph Munns is the Founder and Managing Director of Baked In, the multi-award winning home baking company that sells direct-to-consumer subscription boxes, as well a wide range of baking products that are stocked in more than 750 retail outlets. The market opportunity in the UK alone is significant, as Baked In is currently operating in three large markets:  Home baking  – £1.8bn, Gifting – £10bn, and Subscription boxes – £1bn. Their products are sold either through their website and in retail via stores such as Tesco, Costco, Ocado, Amazon and Hobbycraft. The company currently sells 25 baking kits as well as 3 different baking club subscriptions that are all manufactured in-house via their 37.5k sqft manufacturing and warehouse space in Hampshire, UK. Turnover is on track for c£4m for 2021/22 (March year-end), with around 60% D2C including a subscription offering. To support their on-going growth in the UK and enable them to enter the US market Baked In are now raising up to £3m. With this investment management forecast that they can increase sales to over £25m within 4 years, building a company with scale that will have a range of options for further growth or exit. The minimum investment is £50k and it is applicable for EIS relief. You can read their pitch deck HERE.

Places are complimentary to include beverages but are limited so if you would like to reserve your place members book now, non members book via

Book now (Members)